CEO / Founder

2020 - 2023

THRONE was created out of a need for a truly elevated training experience in New York City, the market has lacked any differentiation for years. Independent training facilities throughout the island are tired, have dated equipment and modalities, no quality control in regards to the professionals, are uninspiring, and unfortunately not to the standards of the clients that frequent them. Outside of a handful of luxury hotels or residential buildings, there is no truly reliable facility to provide informed, ambitious, and successful people. Mitchell sought to provide serious people with an environment that is not only congruent, but exceeded their expectations.

Elegance, sophistication, and inspiration were the feelings Mitchell wished to elicit in his members at his atelier. Through the data based training method and system, he provides outcomes to his clientele through a collaborative environment and a shared accountability model. We are in this together and positive outcomes for the members is the only business model. 

Biometric analysis and data analytics we’re at the core of  the THRONE methodology. This would allow Mitchell to maximize client outcomes and increase efficiency of the time spent training. THRONE’S data collection allows for members and their coach to have monthly review sessions to examine data through a collaborative method, thoroughly discussing what is and what may not be working for each individual.  These markers feed the system to over time create recommendations and predictions for each member.

Through an extensive onboarding process members would begin by answering a thorough questionnaire and sitting through multiple interviews to provide a complete profile of the member and their preferences and goals. From there they would go through extensive testing in the sports science lab including 3d analysis, force plate testing, metabolic testing, body composition readings, and strength assessments under the guidance of their coach. Members would then undergo an observed training period before having a custom and detailed program created for them. Upon of collaborative review and agreement on the direction of the program, the members and their coach would begin the long term process of training, analysis, review, and repeat.

  • Took THRONE from conceptualization through several iterations to execution of a standard setting, private training facility.

  • Lead architect of multiple proprietary, integrated software and cloud platforms.

  • Lead designer of THRONE Atelier - training equipment, design, furniture, layout, and finishes.

  • Negotiated multiple licensing deals for physical products and software services.

  • Developed original IP around a synergy of wearable biotechnology, software automations, data science, and personalized recommendations.

  • Designed scientifically validated, technology driven, and biological adaptation based training system.

  • Designed and outfitted unrivaled sports science lab.

  • Navigated complex New York City Departments of Buildings and Landmarks.

  • Worked with large NYC landlord to lease and renovate 13,000 SqFt retail space in iconic, landmarked building.

Training Floor

Personal Training Floor
  • KEISER STRENGTH EQUIPMENT - Pneumatic resistance training equipment that allows for quantification of training outputs and long term data analysis.

  • PROTEUS MOTION - The only 3D resisted training equipment that produces enormous amounts of information allowing for immediate analysis and interventions.

  • 30 METER TURF - 100 feet of open turn area for sprinting and plyometric development

Science Lab

  • DEXA MACHINE - Bone density and body composition analysis

  • OPTITRACK 3d Camera System - 3D motion capture for complete movement analysis

  • HAWKINS FORCE PLATES - Measure left and right side force production and acceleration capabilities

  • COSMED FITMATE - VO2 Max and metabolic analysis

Entryway

LOCKER ROOMS