Palladium Health + Fitness was Mitchell’s first personal training company. This was his first foray into entrepreneurship and was fortunately an instant success. One of the most special aspects of this time was that it was just before social media took off and in the private training facilities he now found himself in were full of professionals who had built their businesses through word of mouth and referrals. He immediately sought mentorship by the professionals who had been successful by offering a high level, consistent training product. 

After building a book of neighborhood locals and midtown businessmen, it was at this time that Mitchell was first introduced to A-list celebrity clientele. After working with several household names it was apparent that his appetite for the schedules that they kept and the relationships  were less in line with what he was able to build with his executive clientele. This is when the ideas for what would later become THRONE Performance were sparked, as the ultimate product for the serious professional. 

While operating PHF he found himself training multiple hedge fund managers, law partners, UN diplomats, and executives - these were the clientele he enjoyed and excelled working with. Eventually he was working with a significant number of employees from Balyasny including the founder, multiple portfolio managers, and managing directors - eventually offering him a full time position as the internal Performance Coach for the New York office.