Mitchell McClellan Performance was founded to help close the gap between what the higher end of the market was demanding and the services available at the time. Utilizing the biometric monitoring components that Mitchell introduced to portfolio managers at Balyasny, Mitchell decided to open up this service and bring his product to a larger audience. 

During this time Mitchell expanded his clientele to highly motivated professionals across the city working with hedge fund managers, CEOs, professional and retired athletes, notable attorneys, celebrities, models, and tech executives. 

He trained a large number of his clientele out of Performix House in New York’s Union Square neighborhood which allowed him a private facility to coach his clientele with minimal distractions. It was here that his desire for an evolved training program and facility was created and he set out to create THRONE Performance.