Equinox is far and away the global leader in luxury fitness wIth over 100 fitness clubs worldwide.  They operate a portfolio of companies including SoulCycle, Blink Fitness, Pure Yoga, E by Equinox, Precision Run, and Equinox Hotels. They are unrivaled in their ability to offer an individual access to a clean, consistent experience in nearly every major metropolitan area in the United States and Canada, which offers the traveling professional the ability to train in nearly any major business destination. 

Mitchell began his training career at an Equinox in East Midtown. This exposed him to a cadre of serious and successful professionals who were among the top of their respective fields. These individuals demanded greatness from any professional whose services they were retaining, in turn pushing Mitchell to improve his products and service at a rapid rate. Operating a personal training business inside of a commercial gym requires many skills to stand out and elevate amongst your peers, of which there is fierce competition for clientele. You need to have exceptional professionalism, scientific knowledge of training principles, psychology, customer service skills, and the ability to create sales leads and close with prospective clients. 

This environment creates a pressure cooker where few survive and  only the top trainers are able to thrive. In less than two months Mitchell was a full time trainer and in less than a year had cracked the top 100 globally and top 2 in his club. There is a moment in any coach's journey where the benefits of coaching within such a closed system become underweight relative to the opportunities by leaving and Mitchell was not immune to this. It became clear for him to continue to elevate as a professional he would need to leave and continue his journey by launching his first private training company.

Accomplishments

• Top trainer in club

• Top 10 globally in training sessions

• Mentored new and upcoming trainers

• Eclipsed 30+ active clients in a single month